Sales Duration
6 months
WhatsApp for Business
Deal Size
1000K MAU/month LTV (1 year):
REV 57600 EUR
GP 15000 EUR selects Infobip for
WhatsApp for Business Solution

Info Edge (India) Ltd. is one of the India's premier internet-based businesses. Over a period of more than two decades it has steadily developed a portfolio of brands across different domains that primarily provide online classified services. The company operates online recruitment business through its flagship brand - It is a listed company in National Stock Exchange. Today has a base of 70 million registered job seekers. Apart from this, Info Edge also owns the largest portals in matrimony, real estate and second largest portal in the education segment. These numbers are only a testimony of the large traffic that Info Edge commands in each channel.

Info Edge was already in discussion with their existing SMS service provider for WhatsApp, who incidentally happens to be our biggest competitor in India. One of the key challenges we had to overcome was swift integration with complex systems and a rapid onboarding process. Seamless and continuous engagement with jobseekers through a digital platform was the biggest challenge for the team at They needed a single engaging channel of communication wherein jobseekers can be kept informed at every phase of their journey. WhatsApp having the highest penetration among all chat-apps in India became an obvious choice. Today send WhatsApp notifications for login onto their account, OTP, resume upload, onboarding messages, alerts on potential frauds and finally general fallback messages with FAQ’s. Since its inception, today 65% of the jobseekers prefer WhatsApp as the best mode of communication with In these tough times during the COVID-19 lockdown we see a high rise in incoming traffic eventually leading Info Edge to exclaim and WhatsApp happens to be the easiest mode of engagement for jobseekers even in the most anxious of times.

Key Benefits for
  • A single channel for all types of communication on one platform
  • One of the first Job portal in India to launch WhatsApp for Business
  • Scalable solution that they can use in future with our Conversations
  • Job seekers can login to portal via WhatsApp
  • They can expand the reach of digital channels globally with the help of Infobip OMNI Channel solution
Key Benefits for Infobip
  • Strong client database from Recruitment Industry
  • Good Revenue and GP with cross-sell opportunity of other products
  • Global Brand Name and Logo added to Infobip’s portfolio
  • Working on cross-sell opportunity of SMS which is a huge Revenue and GP stream for us and our great relationship with the customer will help us for the same
Infobip explicitly fulfilled the requirement that well-suited the prerequisites of

Great teamwork, immense support from Pre-Sales while onboarding, & seamless API Integration made this win much-believable & achievable. The company’s global presence and expertise allowed us to present our case in a much refined way. Vast Infobip product portfolio with SaaS spoke for the company loudly. Our experience in handling large number of Enterprise clients using WhatsApp Solution for different use cases helped in building the confidence in the client. And to everyone’s amazement, we closed this deal within 6 months of the duration of sales process.

Three cheers for the wonderful team which made the journey easy to walk on!
  • Manish Kumar, Senior Sales Manager created a strong value proposition that made this win possible.
  • Shradha Thapa, Sales Expert guided and provided a continuous roadmap of activities to the team working on this win.
  • Rohit Sanghani, Senior Pre-Sales Engineer managed complex integrations with ease.
  • Varuni R. V., Pre-Sales Engineer worked at a rapid pace to make the onboarding seamless.
  • Avinash Chaudhary, CSM crafted a true success story in cross-selling other channels and services.
We are in the process of closing a large SMS deal and also started active discussions on Conversations with other business lines. We aim at making Infobip the single biggest trusted communications partner of Info Edge.